J E S U S | B. O. A. T.

+ overview

Dive into the provocative narrative of Jesus—B.O.A.T., where business leader Edward Oh Kim, the CEO of Keirsey—a human behavior research company, unveils an audacious portrayal of Jesus’s life as a human being. Stripping away centuries of theological overlays, this book presents Jesus as a “son of humanity”—relatable, engaging, and raw. Through unfiltered dialogues in bars, lounges, and cafes, Edward challenges entrenched religious doctrines, redefining the divine and questioning the very fabric of traditional beliefs. Jesus—B.O.A.T. introduces us to Jesus—the “Bartender of All Time."

Bartenders, the unsung priests of our world, traverse the realms of human experience with an open heart and a listening ear. In the dimly lit corners of their establishments, they become not just purveyors of spirits but also purveyors of understanding. This book disrupts conventional religious categorizations, offering a fresh lens through which skeptics, agnostics, atheists, and the spiritually disillusioned can explore the life of Jesus. Edward's unique perspective as a business leader who almost walked the path of an ordained minister enables him to critique and tear down historical theology and traditions with the same rigor as analyzing a business case.

Prepare for a journey that not only illuminates Jesus's extraordinary human life but also exemplifies the untapped potential within us all. This book is poised to stir controversy and debate, challenging readers to see Jesus as a beacon of authenticity and resilience. It invites you to embrace a life of purpose, free from the constraints imposed by traditional religious dogma, and to discover the divine in the ordinary. This is more than a book; it’s a call to celebrate the essence of human connection, one conversation at a time. Whether you are behind the bar or simply seeking a deeper understanding of life’s greatest mysteries, Jesus—B.O.A.T. is a must-read.

J E S U S | B. O. A. T.

+ contents

***/ + dedication
***/ + contents
***/ + author’s notes

00/ · introduction
01/ ·
human came to seek and to save the lost
02/ · human
came to seek and to save the lost
03/ · human came to
seek and to save the lost
04/ · human came to seek and to
save the lost
05/ · human came to seek and to save the
lost
06/ · son of humanity
07/ · it is finished!

X1/ + QNA—(
MOI?)
X2/ + QNA—(
GOD?)
X3/ + QNA—(
SEX?)
X4/ + QNA—(
WTF?)
X5/ + QNA—(
BAR?)

***/ + me too!
***/ + author’s life

J E S U S | B. O. A. T.

+ author’s notes

What business does a business leader have writing a book about Jesus? Isn’t that the wrong business to be engaged in? Shouldn’t spiritual leaders be writing about Jesus? That would be like a spiritual leader writing a book about business. How does that make any sense? Truthfully, when I was approached to write this book, I also wondered if it made sense. I have been a business leader for three decades now, and I serve as the CEO of Keirsey—a human behavior research company, where we write mostly on human interaction, and the psychology of leadership and influence. So, a book about Jesus was not really in the strategic plan. But I was asked to write about Jesus’s humanity—on the kind of human being he was. I was asked to give my honest, unfiltered thoughts of Jesus—the human through the eyes of a business leader and not a spiritual leader. I was also asked to share stories from my life journey, about the people who impacted me, and to recount some of the meaningful, spiritual conversations I’ve had over the years with human beings in bars, lounges, restaurants, and cafés.